The Hustle Daily Show
Why do all snacks have protein now?
Apr 29, 2025
The snack aisle is booming with protein-enriched options, sparking consumer excitement and curiosity. Tune in to explore how this protein craze has emerged and whether it's truly benefiting companies. Discover a new electric vehicle truck that's budget-friendly and designed for customization. Additionally, learn about the influence of social media and advancements in weight loss medications on American snack choices, along with the environmental implications of the protein boom.
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Quick takeaways
- The rising obsession with protein among Americans has led to a significant shift in snack culture, making protein-enriched products widely popular.
- While the protein trend presents opportunities for food companies, experts caution against overconsumption due to potential health risks and environmental impacts.
Deep dives
The Rise of Protein in Consumer Products
The increasing presence of protein in various consumer products is driven by a growing obsession among Americans to enhance their protein intake. According to a report, 61% of consumers are aiming to increase their protein consumption by 2024, a notable rise from 48% in 2019. The snack industry is particularly responding to this demand, with Google searches for high-protein diets reaching a peak in January, and consumers increasingly accepting protein-enriched snacks, previously considered a dinner staple. This trend highlights a significant cultural shift towards viewing protein as an essential component even in snack foods.
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