The Hustle Daily Show Why do all snacks have protein now?
10 snips
Apr 29, 2025 The snack aisle is booming with protein-enriched options, sparking consumer excitement and curiosity. Tune in to explore how this protein craze has emerged and whether it's truly benefiting companies. Discover a new electric vehicle truck that's budget-friendly and designed for customization. Additionally, learn about the influence of social media and advancements in weight loss medications on American snack choices, along with the environmental implications of the protein boom.
AI Snips
Chapters
Transcript
Episode notes
Jon Weigell's Car Customization View
- Jon Weigell shares that he is not a car enthusiast and would need expert help customizing a vehicle.
- He appreciates innovations in vehicle customization that put more control in the consumer's hands.
Protein Obsession Grows
- Protein obsession is a growing trend, with 61% of Americans striving to increase protein intake in 2024.
- Consumers want protein in snacks, as shown by 63% wanting protein-packed snacks and increased Google searches for high protein diets.
Drivers Behind the Protein Craze
- Fitness trends and social media boost the protein craze, especially on platforms like TikTok.
- Weight loss drugs that reduce muscle mass also make people seek high-protein, low-calorie foods.