The Startup Ideas Podcast
How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads
Oct 9, 2024
Join Romain Torres, Co-founder of Arcads AI, as he shares his expertise in creating profitable AI-powered ads. He discusses the three main growth strategies for mobile apps, including TikTok and ASO techniques. Romain offers a step-by-step formula for maximizing app visibility and engagement. He reveals a case study of a young developer earning $400k/month with a calorie tracking app. With insights on leveraging trends, AI tools, and organic growth hacks, listeners will gain valuable tips for launching successful AI applications.
48:14
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Quick takeaways
- Integrating effective marketing strategies like ASO, organic social growth, and paid ads early in app development fosters optimal user engagement and growth.
- Leveraging AI tools for rapid ad testing and iterative creation significantly enhances marketing efficiency, allowing developers to adapt and thrive in competitive markets.
Deep dives
The Success of the Verse App
The Verse app has gained popularity by transforming Spotify playlists into visually appealing 'vision boards,' showcasing a unique marketing strategy that embeds virality within the app itself. By allowing users to easily share their creations through platforms like TikTok and iMessage, the app has effectively created a streamlined user acquisition flow that fosters sharing and organic growth. The developer's foresight to integrate the marketing aspect into the app from the start contributed to its rapid success, achieving millions of users shortly after launch. This reinforces the significance of incorporating marketing strategies into product design for optimal user engagement and growth.
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