How to build a $400k/mo AI App using ASO, Organic Growth, and Paid Ads

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Oct 9, 2024

Join Romain Torres, Co-founder of Arcads AI, as he shares his expertise in creating profitable AI-powered ads. He discusses the three main growth strategies for mobile apps, including TikTok and ASO techniques. Romain offers a step-by-step formula for maximizing app visibility and engagement. He reveals a case study of a young developer earning $400k/month with a calorie tracking app. With insights on leveraging trends, AI tools, and organic growth hacks, listeners will gain valuable tips for launching successful AI applications.

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ANECDOTE

Verse App Success

The Verse app, which creates visual representations of Spotify playlists, went viral on TikTok.
Its success stems from embedding marketing into its core functionality, encouraging users to share their creations.

INSIGHT

App Growth Strategies

Three main app growth strategies exist: TikTok/Instagram organic growth, paid ads, and Apple Search Optimization (ASO).
Each strategy has its own advantages and disadvantages to consider.

ADVICE

Product-Led Growth

Design product virality as a multiplier for marketing efforts.
Requiring users to invite friends before accessing core features can significantly boost growth.

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Join me as I chat with Romain Torres, Co-Founder of Arcads AI, as we discuss his frameworks and strategies for finding and building profitable AI Apps. Learn his step-by-step formula to building and growth hacking apps.

Episode Timestamps
0:00 Intro
00:49 Introduction to AI Apps and User Acquisition
10:38 Product-Led Growth
13:30 ASO (Apple Search Optimization)
21:13 Organic Social Growth Hacks
33:51 Paid Ads Strategy
40:30 Creating Ads at Scale with AI Tools

1) Three main strategies to grow mobile apps:
• TikTok/Instagram organic growth
• Paid ads (FB, TikTok, Google)
• Apple Search Optimization (ASO)
• Each has its pros and cons.

2) ASO (Apple Search Optimization) 101:
• Find keywords with high volume, low competition
• Put keywords in app title
• Optimize app store page conversion rate
• Get reviews & high initial download velocity
• Pro tip: Use AppFigures to research keywords & opportunities

3) Organic social growth hack:
• Create native-looking content (not ads)
• Integrate app naturally into videos
• Post consistently across platforms
• Leverage micro-influencers for reach
• Example: Travel buddy app crushing it with wanderlust reels

4) Paid ads strategy:
• Test THOUSANDS of ad variations
• Use AI to scale ad creation (tools like @ArcAdsAI)
• Iterate on winning formats
• Localize ads for different markets
• Key insight: AI makes testing 1000s of ads feasible for small teams

5) Case study: 17yo dev makes $400k/mo with AI calorie tracking app
• Found trend on Reddit/TikTok
• Built simple AI-powered app
• Leveraged micro-influencers for organic growth
• Iterated on viral formats
• Lesson: Sometimes "overdone" ideas + AI + great marketing = $$$

6) Monetization hack: Niche down existing app ideas
• Examples:
a) Dating apps for specific demographics
b) Bible app for women
c) Plant identifier for specific countries
• Smaller audience, but higher conversion rates & less competition

7) AI is leveling the playing field:
• Easier to build MVP with ChatGPT
• Faster ad creation & testing
• Quick localization for global markets
• You don't need VC $ to compete with big players anymore!

8) Key takeaway: Success = Product-Market Fit + Execution
• Find proven demand (ASO, trends)
• Add AI "sizzle" to existing concepts
• Execute relentlessly on product & marketing
• Test, iterate, scale

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