UNLIMITED SUPPLY with Digital Music News Album Launch Do's and Don'ts, 21 Pilots Turn back time; Is Brendan Carr a Boondocks fan?
Sep 22, 2025
Twenty One Pilots makes waves as their latest album tops the charts, driven by exclusive vinyl variants. Cardi B achieves a stunning platinum status in just one day with her new release, while Taylor Swift's theatrical album launch strategy sets a high bar. The fallout from a canceled tour by D4vd highlights what not to do when launching music. Olivia Rodrigo speaks out on censorship post-Jimmy Kimmel's suspension, and the implications of Russia's seizing of Musika Publishing raise concerns for global artists. Clairo transitions to a major label amidst these industry dynamics.
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Vinyl Superfans Still Move Charts
- 21 Pilots' Breach shows rock can still post massive first-week sales in 2025 driven by superfans.
- Multiple vinyl variants and collector behavior amplified the album's commercial impact.
Big Pop Drops Still Instant-Impact Events
- Major pop releases can still generate instant commercial milestones like same-day platinum with strong fan demand.
- Collaborations with legacy artists keep generating headlines and cultural momentum for new releases.
Make Releases An Event
- Do stage creative release events like Taylor Swift's theater screenings to turn an album launch into an experience.
- Pair exclusive merch and vinyl to give superfans reasons to buy multiple formats and attend events.