Planet Money The million dollar mystery behind Milk.com
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Sep 3, 2025 The mysterious Milk.com raises eyebrows with its simple content yet immense value. Dive into the world of domain names, where early investments can lead to million-dollar returns. Discover the quirky strategies domain investors employ and the compelling history behind Milk.com. Hear from its owner about his decision to keep the domain despite tempting offers. Plus, get a taste of exciting new developments related to a forthcoming book, showcasing the vitality and creativity of the world of internet real estate.
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Two Sources Of Domain Value
- Premium .com domains split into two main values: keyword-driven SEO names and short brandable names.
- Brandable, short, pronounceable .coms are gaining value as search habits shift toward apps and direct brands.
Search Habits Shift Domain Demand
- Search behavior changed: people use apps or go direct to brands instead of generic keyword queries.
- That reduces the historic SEO value of long keyword domains and raises demand for short, memorable names.
Buy A One-Word .Com For Credibility
- If you want credibility and easier discovery, buy a one-word .com that matches your brand name.
- The radio test and pronounceability matter because they reduce spelling friction and build trust.