Empire Building 301. How the Online Broker’s Open Gets Homes SOLD
If your listings are sitting—and the market feels slower than ever—you’re not alone. This week, we’re diving into a strategy that has helped Sarah’s team move hundreds of listings even in a real estate recession: the Online Broker’s Open. It’s a simple, scalable twist on an old-school tactic that gives sellers the feedback they need, restores trust, and gets homes sold.
We break down exactly how to host your first Online Broker’s Open, whether you’re a solo agent or part of a large team. You’ll learn how to gather top agents on a Zoom call, what to review first (spoiler: it’s photos), and how to evaluate if your remarks actually spark emotion—or if they’re just generic filler. We also walk through how to analyze showing data, identify price problems, and present those findings to a seller in a way that strengthens your value and moves them toward the right decision.
If your listings need momentum, this strategy gives you leverage, collaboration, and clarity—all in under an hour. The best part? You can implement it this week.
Resources:
- Check out Her Best Life: https://www.herbestlife.com
- Learn more about Empire Circle: https://www.herbestlife.com/empirecircle
Connect on Instagram:
- Seychelle Van Poole: @seychellevp
- Sarah Reynolds: @sarahreynoldsoji
- Wendy Papasan: @wendypapasan
- Kymber Lovett-Menkiti: @kymbermenkiti
- Tiffany Fykes: @tiffanyfykes
Produced by NOVA
This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.
A Broker’s Open is solely used to receive feedback from agents concerning the marketing of specific listed properties and how the listing agent might make the listings more attractive to other agents and their buyer clients. No information is disclosed or discussed about knowledge of properties soon to be listed, commissions, business plans, or other non-public aspects of an agent’s business.