The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

506: Management Consulting Storyboard | Storyboarding used by McKinsey, BCG, Bain, Deloitte, PwC et al.

Dec 4, 2024
Explore the transformative power of storyboarding in management consulting. Discover how storyboards enhance communication, engage clients, and streamline problem-solving. Learn about the unique aspects of corporate strategy studies and the iterative nature of refining storyboards. The discussion also draws intriguing parallels between consulting and the animation industry, showcasing techniques for effective storytelling. Uncover the biggest questions about consulting storyboards and enhance your strategic skills!
08:34
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Quick takeaways

  • Consulting storyboards enhance communication by transforming insights into compelling narratives that drive client engagement and actionable outcomes.
  • A structured approach involving decision trees and iterative refinement is crucial for crafting effective consulting storyboards tailored to various strategy studies.

Deep dives

The Importance of Consulting Storyboards

Consulting storyboards serve as a vital communication tool for management consultants, enabling them to present insights effectively and drive client action. A well-crafted storyboard transforms critical insights into a compelling narrative, increasing the likelihood that clients will engage with and act on the recommendations. It is emphasized that many strategy studies fail due to the absence of a clear message, underscoring the need for ongoing refinement of the storyboard throughout the consulting process. For instance, during a US retail banking study, teams were constantly pushed to produce a succinct story that conveyed the key findings to foster client implementation.

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