506: Management Consulting Storyboard | Storyboarding used by McKinsey, BCG, Bain, Deloitte, PwC et al.
Dec 4, 2024
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Explore the transformative power of storyboarding in management consulting. Discover how storyboards enhance communication, engage clients, and streamline problem-solving. Learn about the unique aspects of corporate strategy studies and the iterative nature of refining storyboards. The discussion also draws intriguing parallels between consulting and the animation industry, showcasing techniques for effective storytelling. Uncover the biggest questions about consulting storyboards and enhance your strategic skills!
Consulting storyboards enhance communication by transforming insights into compelling narratives that drive client engagement and actionable outcomes.
A structured approach involving decision trees and iterative refinement is crucial for crafting effective consulting storyboards tailored to various strategy studies.
Deep dives
The Importance of Consulting Storyboards
Consulting storyboards serve as a vital communication tool for management consultants, enabling them to present insights effectively and drive client action. A well-crafted storyboard transforms critical insights into a compelling narrative, increasing the likelihood that clients will engage with and act on the recommendations. It is emphasized that many strategy studies fail due to the absence of a clear message, underscoring the need for ongoing refinement of the storyboard throughout the consulting process. For instance, during a US retail banking study, teams were constantly pushed to produce a succinct story that conveyed the key findings to foster client implementation.
Structure of a Consulting Engagement
A structured approach is essential in consulting strategy engagements, beginning with the identification of key questions and the creation of a decision tree to guide the analysis. This decision tree should be mutually exclusive and collectively exhaustive, allowing for the development of hypotheses that can be tested through thorough analysis. The iterative nature of this process means that the consulting storyboard evolves based on testing results, which helps in refining the message delivered to clients. Additionally, the distinction between types of strategy engagements, such as corporate strategy, necessitates different approaches as these tend to diverge from traditional strategy and operations methodologies.
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The Power of Storyboarding in Management Consulting
One of the most powerful tools management consultants from firms like McKinsey, BCG, Bain, Deloitte, PwC, KPMG, et al. use to solve problems and communicate solutions to clients is the consulting storyboard. Whether you’re new to consulting or just want to sharpen your storyboarding for consulting skills, this video is for you. Here are some of the topics we covered: - Why you should use consulting storyboard- Where storyboard fit in a consulting strategy study- How corporate strategy studies are different- What is a storyboard? - What are the biggest questions you have about consulting storyboards?