The Impulso Podcast E125: How AI is unlocking $131B in SEA ecommerce
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Jul 9, 2025 Explore how AI is reshaping ecommerce in Southeast Asia, with the potential to unlock $131 billion by 2030. Discover the impact of AI-driven recommendations, like those on TikTok, that spark impulse buys. Hear about the challenges and benefits of AI chatbots and translation features in enhancing the shopping experience. Dive into privacy concerns over AI listening in on conversations, and ponder the implications of a fully curated shopping experience. Tune in for insights on the future of buying and selling in a high-tech world!
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When Recommendations Turned Into Purchases
- The speaker realized AI when recommendation feeds got noticeably better with frequent app use.
- TikTok recommended products from a single video, causing an impulse buy of freeze-dried mushroom chips.
Image Search For Fashion Dupes
- The guests describe using image search to find clothing dupes from social posts.
- They upload photos to platforms like Taobao to locate similar items and cheaper alternatives.
AI Writes SEO-Friendly Listings
- Platforms use AI to auto-generate SEO-optimized product titles and descriptions for sellers.
- This helps sellers create clearer listings and improves product discoverability.