Intendiment

Intendiment is a noun that refers to consideration or attention. 

Our word of the day shares its Latin roots with words like ‘intention’ and ‘intend.’ Intendiment, however, is a synonym for words like ‘attention.’ Here’s an example:

When the TV commercial announced a buy one, get one free sale, they had my intendiment right away. But when I saw they were selling private jets, they lost me.