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My guest on the inaugural episode of the Physical Product Business podcast is Kiri Masters — she is the founder of Bobsled Marketing an agency focused on launching and optimising product listings of established brands on Amazon. She has bootstrapped an Amazon FBA business and then having learned the ropes, transitioned to founding Bobsled Marketing with a client list of established brands like Playboy, Sleep Yoga and Fred Water. This episode’s highlights: What is a brand How to launch a crowdfunded product on Amazon Amazon Vendor Central Launching a product without being able to give incentivised reviews Kiri is the author of “The Amazon Expansion Plan” Book - http://amzn.to/2gM4fQ7