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Tired of adding hours and still feeling stuck? We dive straight into the moves that create freedom: pricing for profit, selling outcomes in the home, and using a simple, layered marketing mix that actually compounds results. Our guest, Ryan Lee—former landscape lighting owner turned coach—shares how a 10% price increase can double profit for many service businesses, why on-the-spot closes beat emailed quotes, and how to use personal branding to smooth out slow seasons.

We get honest about the operator-to-owner shift and why so many founders accidentally buy themselves an 80-hour job. Ryan lays out a practical way to buy back your time: compress your workweek, force focus, and dedicate protected blocks to working on the business—hiring, training, pricing strategy, and sales scripts. We also unpack the power of niche: how specializing helps you stand out, charge premium prices, and deliver a white-glove experience that earns five-star reviews and referrals. When your core runs smoothly, you can bolt on high-ticket services the right way—serving the same customer with a dedicated team and tapping the goldmine in your existing client list.

You’ll leave with three levers to pull now: raise prices to fund growth, close in person while emotion is high, and prioritize high-quality leads over volume. Expect actionable ideas you can apply today—whether you run HVAC, plumbing, electrical, pest, or lighting. Want more of Ryan’s insights? Check out Lighting for Profits and connect with him online. If this conversation sparked ideas, share it with a fellow owner, hit follow, and leave a quick review so we can help more service pros build profit and freedom.

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Panel: Loyalty no es marketing; es EBITDA (#706)