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Ida Tin, founder of the period tracking app Clue, discusses turning her idea into a business, funding challenges, evolving technology, and the creation and impact of the term 'FemTech' in women's health. She also explores the difficulties faced in transitioning to regulation, securing investment for femtech companies, and the importance of diversity and inclusion.
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- Building trust with investors in the femtech industry can be difficult due to perceptions and social dynamics, but progress is being made with more female partners in venture funds.
- Clue aims to evolve into a comprehensive platform for women's health data, offering predictive analytics and personalized insights to empower users in their decision-making regarding contraception and reproductive well-being.
Deep dives
Development of Clue: A period tracking app with multiple health tracking features
Clue, one of the first period tracking apps, was launched shortly after the first iPhone. Beyond tracking periods, it allows users to track their health in more than 30 different categories. In addition, the app has been approved as an official form of contraception by the FDA and has raised almost $50 million in funding. The app's founder, Eda Tin, recognized the global need for better reproductive health solutions and aimed to create a revolutionary tool for family planning.
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