Becker’s Healthcare Podcast Kelly Macken-Marble, Chief Executive Officer at Osceola Medical Center
Aug 1, 2025
Kelly Macken-Marble, CEO of Osceola Medical Center, brings 30 years of healthcare leadership experience to the conversation. She discusses the impressive 18% growth in ambulatory services and how this shift impacts community-focused care. Macken-Marble emphasizes expanding access to mental health and substance use treatment through innovative approaches and partnerships. She also shares insights on navigating changes in healthcare leadership and the importance of fostering a positive culture while aligning services with community needs.
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Ambulatory Growth Fuels Hospital Expansion
- Growth in ambulatory care drives inpatient and ancillary increases, even in rural settings.
- Osceola Medical Center experienced 18% year-over-year growth in ambulatory services recently.
Expand Staff and Facilities
- Hire clinicians aggressively to improve access and meet community health needs.
- Expand physical space, like exam rooms and therapy areas, to support increasing patient volumes.
Policy Changes Threaten Rural Viability
- Rural critical access hospitals depend heavily on government payers like Medicaid.
- Vigilance on policy changes is vital to maintaining financial viability.