Product-Led is All the Rage: CEO of Fireflies.ai Explains his Winning Strategy

In this week’s episode of The Breakout Growth Podcast Sean Ellis and Ethan Garr chat with Krish Ramineni, Co-founder and CEO of Fireflies.ai.  The Fireflies.ai video conferencing bot is an AI assistant that takes searchable notes to help teams maximize their productivity on Zoom, MSFT, Webex, and other video conferencing platforms. We dive in with Krish to get to the heart of why Product-Led Growth has proven to be the right approach for his team, why it is not right for everyone, and why Fireflies now plans to move beyond their purely self-serve model.

 

And that might be what makes this conversation so interesting. Even though Fireflies has crushed it with PLG they are also learning and adapting every day.  “Let people buy the way they want to buy” is a mantra for Krish and his team, but through data and experimentation, they are continuing to better understand what drives value for their customers. They have learned that some users do need a more conversational approach to succeed, so Krish is hiring a sales team to support that audience.

 

We have seen evolutions like this from purely self-serve to hybrid models in other fast-growing companies like Slack and Hubspot and it shows how the best PLG companies are always working to better understand their growth engines and customers.

 

So dive in with Sean and Ethan as they look to uncover what’s driving breakout growth success at Fireflies.ai

 

The Breakout Growth Podcast is also on YouTube: https://www.youtube.com/channel/UC-K_CY4-IrZ_auEIs0j97zA/featured

We discussed:

 

*  From Project Manager at Microsoft to Fireflies.ai (06:35)

*  Let people buy the way they want to buy (12:19)

*  Why hiring salespeople is now on the radar (13:54)

* Not every product is right for PLG, but it shines for collaboration tools (16:49)

*  Building and monitoring predictability in growth (41:12)

*  Growth is repeatable (54:16)

And much, much, more . . .

Get full access to Growth with Sean Ellis at seanellis.substack.com/subscribe