

Ep. 96: Direct-to-Tenant Rent Assistance with Vincent Reina
Housing vouchers provide critical assistance to low-income renters, but roughly 40% of vouchers go unused, in part due to difficulty finding landlords to accept them. Vincent Reina shares findings from a pilot program that instead gives cash assistance directly to tenants.
Abstract:
This article examines a new rental assistance program in Philadelphia, called PHLHousing+, that disburses unconditional cash payments directly to tenants to eliminate their housing cost burden. The program is designed as a 2.5-year randomized controlled trial that aims to test the impact of direct- to-tenant cash assistance on household outcomes compared with traditional housing vouchers. The motivations for the program range from the need for more flexible tools that respond to the diverse needs of low-income renters to the desire for a robust evidence base on effective policies to improve household outcomes. The article also discusses the evolution of the idea behind PHLHousing+ before the COVID-19 pandemic through to its development, using knowledge obtained from upscaling local pandemic emergency rental assistance programs. Finally, the article describes the program’s implementation, including participant enrollment, strategies to minimize benefits loss, and cash disbursement mechanisms. It reflects on the lessons learned throughout this process, such as the importance of flexible funding and a strong research-practice partnership. The goal is to provide guidance to those planning similar programs and inform local and national policy, especially on direct-to-tenant, cash-based housing assistance.
Show notes:
- Reina, V., Fowle, M., Jaffee, S., Mulbry, R., & Fortenberry, M. (2024). The Future of Rental Assistance. Cityscape, 26(2), 293-308.
- Reina, V., Jaffee, S., Fowle, M., Tanski, M., Mulberry, R., & Fortenberry, M. (2025). PHLHousing+: A Randomized Controlled Trial of a Cash-Based Alternative to the Housing Choice Voucher Program in Philadelphia, PA: Housing Outcomes in Year Two. Housing Initiative at Penn, Risk and Resilience Lab, and Philadelphia Housing Development Corporation.
- Episode 17 of UCLA Housing Voice, on using fair market rents to improve housing vouchers with Rob Collinson.
- Episode 87 of UCLA Housing Voice, on housing voucher lease-up rates with Sarah Strochak.
- Episode 88 of UCLA Housing Voice, on improving voucher outcomes with Dionissi Aliprantis.
- Episode 65 of UCLA Housing Voice, on reducing homelessness with unconditional lump sum cash payments with Jiaying Zhao.
- Reina, V. J., O’Regan, K., Jang-Trettien, C., & Kurban, H. (2025). Expanding Access to Rental Assistance: What Do We Know and Where Do We Go From Here? Housing Policy Debate, 35(3), 552-568.