My Morning Cup E140 - Darin Wright's Morning Cup
Sep 15, 2025
Darin Wright, the owner of Elea Blake Cosmetics, empowers clients through personalized color analysis. She shares her early sales experiences, from selling makeup at 14 to learning the importance of honesty in communication. Darin’s transition from waitressing to the beauty industry shows her journey of self-discovery. With anecdotes from her career in real estate and the challenges of a male-dominated field, she emphasizes passion over profit and the joy of creating makeup that truly fits every individual.
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Peach Orchard Beginnings
- Darin grew up on an eight-acre peach orchard where her grandfather sold peaches and tomatoes roadside.
- Early chores and being the "change girl" seeded her entrepreneurship and sales instincts.
Riding The TastyKake Route
- Darin rode with her dad on his TastyKake route and learned client-first sales from him.
- He taught her to recommend what would sell, not just what clients asked for.
Avon On A Bicycle
- At 14 Darin sold Avon to neighbors and spent time chatting with older customers at a senior apartment complex.
- Those early interactions taught her to be frank and attentive about color choices.
