In this podcast, I share an experience while traveling across Europe, one that every business owner needs to know. We’re talking about the real secret to making customers feel confident in choosing you, and why obsessing over their experience is how you win. It’s not just about service, it’s about making people say, "Wow, how did I get so lucky to find these people?" Watch to find out how you can apply this to your business and create an experience that leaves customers coming back for more.