133. First-Party Data: The New Strategic Advantage

There’s a lot of fear surrounding data regulations right now. No marketing agency wants to get caught holding the bag when new regulations come down the pike. There’s also questions around who should be responsible for compliance — the agency or the client?

An agency that can navigate these complex waters — in a way that generates deep customer insights for both themselves and their clients — will have an immense strategic advantage over the competition.

Phil Case, President & Chief Client Officer at Max Connect Marketing, shares why investing in first-party data is the key to gaining that advantage.

We discuss:

- Creating a product that helps clients understand data and data privacy laws

- Why it’s important to invest in gathering first-party data today

- Moving from targeting individual users to categories of users

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