Starting a Record Label in 2026 - "Launching Your Record Label" - Part 3

One of the biggest questions new label owners ask is: When can I officially launch my record label?
Is it when you announce the name? Post a logo? Release your first record?

PRESENTED BY LANDR - http://landr.com/otherrecordlabels

In Episode 3, Scott explains why the real answer has less to do with a launch date—and everything to do with what he calls the pipeline.

This episode breaks down why a record label isn’t legitimate because of one release, but because of what comes next. Scott walks through how professional labels think months (and years) ahead, and why momentum, consistency, and planning are what separate sustainable labels from one-off projects.

You’ll learn:

• What a “pipeline” actually is and why every label needs one before launching

• How far ahead your releases should realistically be planned

• A manageable release cadence for one-person and small labels

• How to stagger projects across 3, 6, and 12-month timelines

• Why pipelines build confidence with artists, press, and fans

A strong pipeline keeps your label from stalling after the excitement of release day and helps you build a healthy, sustainable catalog over time—even when some releases perform better than others.