In this episode, host Chip speaks with Emily Allard, the founder of 24 Sports Marketing. Emily shares her journey from being a professional softball player to starting her own sports marketing agency focused on women’s athletics. She discusses the challenges and opportunities in promoting women’s sports, emphasizing the importance of storytelling and education in digital marketing.
They also delve into the growth of women’s sports, the impact of key personalities, and the need for strategic and integrity-driven business practices. Emily offers insights for aspiring agency owners and highlights the potential future directions for her business. [read the transcript]
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