Eli Schwartz on Product-Led SEO vs. Content-Led SEO, Google’s SGE, and The Future of Search

Join Nate Matherson as he sits down with Eli Schwartz for the twenty-fifth episode of the Optimize podcast. Eli is the best-selling author of Product Led SEO, a co-host of the Contrarian Marketing Podcast, and a growth/SEO consultant who has helped drive hundreds of millions of dollars in annual revenue for companies like Tinder, Coinbase, WordPress, Faire, Gusto, and more. In this episode, Eli and Nate dive deep into the world of organic search as the pair discuss the current environment of organic search and explore the future awaiting SEOs in 2024. Eli speaks thoroughly about comparing Product-Led SEO and Content-Led SEO and walks our audience through real-world examples with Amazon, TripAdvisor, The Points Guy, and Zillow. Eli and Nate also analyze Programmatic SEO as a strategy, encouraging our listeners to prioritize user-centric approaches and how Product-Led SEO can often complement the process. The pair also weigh in on common questions like ‘Is SEO right for my business,’ ‘Should I use AI-generated content?’ and ‘What’s Product-Led SEO?’. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

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