Ready. Set. Go. Real Estate Investing Podcast ”Getting Serious On Your Lead Gen” with Jason Pritchard (EP175)
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Jun 14, 2021 Jason Pritchard discusses lead generation strategies in real estate investing, emphasizing the importance of simplicity, focused marketing, and collaboration for growth. Topics include flipping strategies, market conditions, virtual assistants for lead management, and navigating challenges in the industry.
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First Deal With Training Wheels
- Jason's first deal was a partnership on his brother-in-law's fixer-upper which gave him 'training wheels' for rehabs.
- That project hooked him on buying directly from sellers and pushed him into direct-mail and off-market lead strategies.
Lead Generation Comes First
- Do get serious about lead generation first and treat real estate as a linear process: marketing then sales then operations.
- Prioritize marketing to motivated sellers before diving into contractors or lenders.
Motivated Sellers Are Patterned And Public
- Motivated sellers follow repeatable scenarios like probate, bad tenants, or code violations and are discoverable in public records.
- Use county records and eviction/probate/code lists to build high-value seller lists rather than guessing.