Ignacia Uribe on some tough decisions nonprofit leaders have to make
Apr 23, 2024
48:56
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Author, CEO, and mother Ignacia Uribe discusses tough decisions in nonprofit leadership, scaling down her organization, importance of country context in campaigning, and challenges in Latin American animal welfare. The episode also covers technical difficulties, veganism pioneers, book writing, nonprofit growth, major victories for animals, and strategies in the Latin American animal rights movement.
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Quick takeaways
Developing unique strategies tailored to cultural context is crucial for animal advocacy in Latin America.
Securing legislative commitments for animal welfare reflects significant progress in the region.
Deep dives
Challenges in Developing Own Strategies
In the context of Latin America, the animal advocacy movement faced challenges in the development of its unique strategies due to the cultural influence of meat consumption. The movement initially replicated tactics from the US and Europe, highlighting the need for time and resources to establish effective approaches tailored to the region. A shortage of talent and limited interest in veganism compounded the challenge of building innovative campaigns.
Impactful Commitments and Achievements
Key successes for the animal advocacy movement in Latin America included securing commitments from presidential candidates regarding animal welfare issues. Notably, commitments such as legislation supporting cage-free initiatives and promoting plant-based options in public schools showcased significant progress. These achievements demonstrated a tangible shift towards supporting animal welfare in legislative and institutional spheres.
Navigation of Legislator Influence
A noteworthy battle faced by the animal advocacy movement revolved around a Senate bill restricting the use of terms like 'meat' for plant-based products. Through strategic engagement with legislators and the Minister of Agriculture, efforts focused on amending the bill to allow clear labeling for plant-based foods. Despite challenges along the way, the organization's advocacy efforts led to a nuanced victory in preserving labeling clarity for plant-based alternatives.
Talent Challenges and Cultural Paradigms
One of the substantial hurdles encountered by the movement in Latin America was the depth of cultural ties to meat consumption, posing a significant challenge to promoting plant-based diets. Moreover, political entanglements with the agricultural sector further complicated advocacy efforts. The need for fostering local talent and developing unique strategies to address cultural norms emerged as crucial factors in advancing the movement effectively.
Short but sweet episode this week from Ignacia, author of a recently released book, CEO of a leading organisation in Latin America and mother to two small kids. We're delighted that Ignacia took time out to talk to us about her experiences right across her contributions for animals.
We chat about Fundacion veg and their campaigns in both diet change and animal welfare as well as the decision for Ignacia to scale down her organisation and what led to this decision. We talk about the importance of country context in campaigning and the challenges when working in this field across Latin America.
We ran into a whole host of technical difficulties during this episode with unstable connections so please bear with us during the chat and why not head to youtube to see if you can spot the point at which an entire day passes before we resume filming for the remainder of the episode.
@peter_singer has a very interesting Instagram account
@seb.alex and @ryujichua, both have a very unique way to communicate and they speak different languages, which I think it's crucial to get to more people and other cultures where veganism is not that mainstream yet
How can people get more involved in your work? Are you hiring, do you need volunteers and where can people find you?
We don’t have volunteers all year round, but we do calls when we need them, so stay tuned to our social media accounts. We plan to hire a COO this year, so I’d have more time to do lobbying and PR which I think I'm better at, we haven’t published it yet but am very excited for this role.
Chapters ------------------------ 00:00 // Start 02:36 // Inspiring figures in the movement 05:42 // How to be Vegan Today 10:42 // Balncing work and writing 13:51 // Impact of writing a book to everyday activism 15:51 // The work of Fundacion Veg 23:48 // Approach to campaigning 30:06 // Humanitarian issues 32:01 // Alternate tactics to protesting 37:30 // Biggest successes 41:46 // Senate language case 45:38 // Biggest challenges in Latin America
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