Markigy: The Science of Marketing Strategy Using AI agents to to reshape MOPS & More w/ Stephen Stouffer
May 29, 2025
34:04
In this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire marketing and operations teams.
From the early days of Zapier and logic-based automations to today’s AI-powered agents that make decisions, execute tasks, and even tattletale on risky customer interactions, this conversation spans the full evolution of intelligent automation. But it’s not just about convenience, it’s about responsibility.
Leanne and Stephen dive into:
- The difference between automation, AI-infused tools, and true AI agents
- How to build safe guardrails to reduce hallucinations and ensure accuracy
- Real-world examples of agents managing CRM updates, meeting notes, lead routing, and at-risk flags
- The disappearing “middle” in marketing teams—and why future marketers must master both AI fluency and strategic judgment
- Why senior leaders need to control, not just use, AI—and how to start experimenting safely today
Whether you're just starting with AI tools or already building your own agents, this episode offers insights, practical advice, and future-facing strategy on navigating the AI-powered workplace.
🔗 Connect
Stephen Stouffer
https://www.linkedin.com/in/stephenstouffer/
Leanne Dow-Weimer
https://www.linkedin.com/in/leannedow/
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