John Felts is the co-founder and CEO of Cruz Foam, which produces bio-benign foam and eco-friendly alternative packaging solutions that power key industry leaders to be the catalyst for a cleaner environment. In this conversation with Stanford adjunct lecturer Toby Corey, Felts shares how his engineering studies and career led him to launching a startup, and offers advice for new tech entrepreneurs learning how to pitch to investors and build scalable solutions.

Stanford eCorner content is produced by the Stanford Technology Ventures Program. At STVP, we empower aspiring entrepreneurs to become global citizens who create and scale responsible innovations.

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John Felts (Cruz Foam) - Engineering Green Materials