Lab Coat Agents Podcast Why Your Audience Doesn’t Trust You—And How to Fix It - EP 285 with Adam Ortman
Summary:
Real estate agents face more skepticism than ever—this episode explores how to rebuild trust through smarter marketing, consistent social media engagement, and genuine personal branding.
Highlights:
Actionable Insights
* Consumer psychology is critical in crafting long-term real estate marketing strategies.
* Negative buyer sentiment stems from over-competition and lack of personalized experience.
* Personal branding isn’t optional—it’s essential for trust and visibility.
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Tristan Ahumada and Nick Baldwin, founders of the Lab Coat Agents Facebook Group, Lab Coat Agents, the largest real estate-related community group on Facebook with 140,000 members and growing.
What Tristan and Nick bring to the table is unique. They both run top teams in their markets of Malibu, CA, and Clarkston, MI. They are investors and Team Leaders at Keller Williams Market Centers and have a combined sales volume of over a billion dollars.
Their focus is on internet lead generation and conversion by leveraging automation in their real estate businesses. They firmly believe leverage is the new hustle.
Tristan and Nick aren’t simply speakers who talk about what agents should be doing to grow their business. They are agents who are implementing what they teach and have the results to show it. They also consult multi-million and billion-dollar companies on real estate tech and understanding the real estate agent as a whole.
They both have families that they support. Tristan's wife is Janice and his two kids are Aliyah and Ansen, and Nick is married to Anne and has two kids, Levi & Gus.
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