High-Income Business Writing Podcast #068: Heather Lloyd-Martin on SEO Copywriting
Jan 15, 2015
40:45
Today we're talking about SEO copywriting. And to get the full scoop on what's happening with SEO these days, I've brought in one of the world's top authorities on the subject: Heather Lloyd Martin.
Heather has been writing, studying and teaching SEO copywriting for years. In fact, she got started way before SEO copywriting went mainstream.
In this interview, Heather is going to give us an overview of this opportunity, including:
What SEO copywriting entails
How it has changed over the past 10 years
How Google's big changes have impacted our ability to optimize web page
How you can manage clients' expectations in an environment of unscrupulous SEO practitioners?
The best sources of information for SEO copywriters
The best opportunities for SEO copywriters today
And much more!