The Neon Show The Dramatic RISE & FALL of EdTech with Manan Khurma, Founder & Chairman, Cuemath
- Why the DARLING Edtech in 2021 became a taboo in 2022 for VCs?
- What do students really expect?
- Why do Edtech entrepreneurs fail?
- And what's the most important factor in EdTech Success?
Today we talk with Manan Khurma, Founder at Cuemath who answers all these questions for us.
During our conversation he shares how building an Education venture is not like building on a rocket ship, but building with trust.
He has been building Cuemath for almost the last decade and he highlights that unlike the common notion or FOMO behind going online being an Edtech venture, right before Covid, only 5% of their entire revenue came via Online classes.
His first question to any new entrepreneur looking to enter the Edtech space is if they are ready to give atleast two decades to build their educational venture.
Further during the episode Manan shares their views on performance marketing in edtech, building trust for students and parents, and much more.
Notes -
02:21 - Manan’s journey to becoming a teacher and entrepreneur
04:31 - What’s his view of Edtech landscape both in India and globally?
08:08 - Which are the institutions that inspire him?
11:55 - Going down the attention span of kids in the last decade
17:45 - Certain kids already being great at grasping new things
21:19 - Zoho Shoutout
23:30 - Getting answers has become really easy
27:39 - Real learning happens when a student puts their brain in isolation to a problem
29:07 - Increase in the number of screens in our home
33:11 - Thesis on how not to build an Education venture
39:31 - Mercenary category of Entrepreneur
45:15 - Current scale of Cuemath
47:55 - Their approach to starting coding courses
49:30 - Essence of Analytical thinking
50:54 - Goal to build a strong base and system
51:52 - Best way to build a 1,00,000 paid students base in Educational venture
54:22 - How have the customer acquisition channels evolved?