Round Table China CIIE 2025: where global markets connect
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Nov 5, 2025 The podcast explores the China International Import Expo as a beacon of global connectivity amid supply chain shifts. It highlights record participation, showcasing debut products from robotics to medical devices. Small brands share growth stories after exposure at the Expo, while streamlined customs boost fresh goods sales. The new Pet Industry Pavilion draws attention, and innovations like non-surgical obesity treatments expand healthcare options. Green channels and e-commerce access enhance the overall experience, reinforcing CIIE's role in fostering cultural exchange and trade.
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Openness Drives Global Growth
- The China International Import Expo (CIIE) showcases how openness and connection drive growth amid shifting global supply chains.
- The Expo frames trade as a platform for collaboration, innovation, and market access rather than isolation.
Small Vendor's Big Break
- A small Venezuelan seafood vendor told Yushan they received more orders in five days than in the previous six months after exhibiting at CIIE.
- That real-world boost illustrates how the Expo can directly transform tiny exporters' sales and visibility.
Expo As Market Entry Engine
- CIIE functions as an entry platform for overseas companies to test and scale in China, from Fortune 500s to tiny startups.
- Repeated participation can expand booth size, retail presence, and long-term market access.