TEI 252: Data does not speak for itself; It needs a story

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: I bet you use data to support your suggestions. But guess what–you are probably not using data well. By itself, data does not communicate what we want others to do. Instead, it needs to be wrapped in a story — sort of a data-story sandwich! The person who knows how to do this is also one of the most recognized communication and persuasion experts around. We first talked with her back on episode 76 about how to structure your communication to make it easier for others to support your ideas. Her name is Nancy Duarte and she has been featured in numerous publications including Fortune, Forbes, and Fast Company, and Wired. She is the person behind numerous TED talks and keynotes, helping people prepare for important presentations. Today we discuss the concepts from her new book, Data Story: Explain Data and Inspire Action Through Story.