The Business Of Being Notre Dame Football Star Kyle Hamilton

In late June, the college sports landscape changed forever when the NCAA's Board of Governors voted to allow student athletes to profit from their name, image and likeness -- or NIL. Notre Dame star safety Kyle Hamilton and his family have wasted no time in exploring what this new reality means for his ability to build a brand before he even enters the NFL as potential top-10 pick. Today The Athletic's Pete Sampson takes us inside Hamilton's new life as both a football player and a trailblazer in the new world of NIL and college athletics.

Read Pete Sampson's story about Kyle Hamilton here: https://theathletic.com/2754680/2021/08/06/inside-kyle-hamilton-inc-notre-dame-stars-unofficial-family-startup/ 

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