saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love, brought to you by https://saas.group/, a serial acquirer of B2B SaaS companies.

In episode #5 of season 5, Anna Nadeina talks with Thomas Tauchner, Founder and CEO of JENTIS.

--------------Episode's Chapters----------------

02:13 Founding Gentis: From Agency to Product

03:05 Challenges and Growth of Gentis

04:19 Separation of Agency and Product

05:34 Transitioning from Agency to Product Workflow

07:21 Customer-Centric Approach and Market Adaptation

14:25 Innovators vs. Early Majority: Market Segmentation

17:55 AI Integration and Synthetic Users

22:54 Improving Ad Spend and Pricing Strategies

23:26 Challenges in Pricing for Different Customer Segments

24:22 Impact of AI on Sales and Marketing

25:11 Sponsored Segment: Rewardful Affiliate Program

26:06 Sales Process and Customer Engagement

30:39 Importance of Agencies in Sales Strategy

33:13 Implementing Processes for Scaling Up

38:18 Big Wins and Lessons Learned

40:38 Decision-Making Hacks for Teams

Thomas- https://www.linkedin.com/in/thomas-tauchner/

JENTIS - https://www.jentis.com/en/

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