Create a Strong Relationship With Your Audience From Day One With Email Automation

Apr 28, 2020

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Getting into the habit of creating content is a lot of work, but it’s only the beginning of the process. Creating quality content is about connecting with your audience and one of the most sustainable ways to do that is through email automation.

Once you get someone’s interest, you have to keep it. But that doesn’t mean you have to stay on the content hamster wheel. Leveraging your existing content through email automation enables you to build relationships without having to constantly churn out your best work.

In this episode, we dig into using email automation to bridge the gap between initial contact with your readers and why they should stick around. We also talk about pillar content, how to organize your sequence, and how to get vulnerable with your readers.

Main Takeaways

Building a strong, authentic relationship with subscribers is critical. A strong relationship is what opens to the door to everything that comes next, including sales.
Your best content has nothing to do with the day it was published. Good content should be something you can always leverage to create relationships with your audience.
Email automation allows your audience to be on their own schedule and meets them where they are in their journey. It also allows you to control the sequence of content that your audience receives so you can better set them up to understand who you are and what your business can do for them.
Be vulnerable and share with your audience. This enables you to build a personal relationship with each reader.
Use a separate email address for email replies. This is the lifeline to your audience and developing those relationships.

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Thought of the Day

“Focus on building relationships—no matter what you’re creating or writing—with automation.” ~ @nathanbarry

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