Techlore Talks How to Crush Data Brokers with Rob Shavell from DeleteMe
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Mar 31, 2023 
Rob Shavell, CEO of DeleteMe and a passionate privacy advocate, dives deep into the murky world of data brokers and people-search sites. He explains how these sites operate and the capitalist motives driving them. Discover where they source your data—from social media to government records—and how they correlate it back to you. Rob offers proactive measures for individuals, from checking your online footprint to utilizing services like DeleteMe. He also discusses the emotional toll of privacy invasions and stresses the need for stronger privacy laws to safeguard personal information.
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What People-Search Sites Are
- People-search sites are specialized search engines that collect and expose personal details about individuals.
- They surface in top search results and are optimized to help others find private information quickly.
Internet Removed Privacy Friction
- The internet removed friction that once limited access to personal records and enabled massive aggregation.
- Data brokers now correlate many public fragments into detailed dossiers that weren't possible with old phone books.
How Brokers Build Dossiers
- Data brokers gather information from many sources including social media, government databases, credit bureaus, and app data sharing.
- The dangerous trend is improving technology that accurately correlates diverse fragments to a single identity.