The Big Game Special: Marketing Books & NFL Espionage with Kevin Bryant

Jan 29, 2023

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Welcome back to Alchemy for Authors!

Whether you're a sports fan or want to learn more about marketing non-fiction, I have a great show for you today. In this episode I talk with Kevin Bryant, author of Spies on the Sidelines: The High-Stakes World of NFL Espionage.

Some of the topics discussed in this episode include:

Why Kevin structures his marketing plan around getting on podcasts and radio stations.
How he got on 35+ podcasts and 20+ radio shows including ESPN and CBS.
Why you should consider academic sales and how it can boost your profits.
The pros and cons of being traditionally published versus self-published.

For NFL fans he also shares:

Why the Big Game inspires increased spying as well as increased paranoia.
Which NFL team hired eighteen Navy Seals to protect against spying.
The ridiculous extent that some teams go to to learn about their opponents, including donning costumes and disguises.
What Telephone Climbing Schools have to do with American Football.

If you're ready to supercharge your marketing and enjoy stories about the high-stakes world of NFL espionage, then this is the episode for you!

Connect with Kevin on Instagram here.

Connect with Kevin on Facebook here.

Visit Kevin's website and find links to purchase his book here: https://www.spiesonthesidelines.com/

Listen to Episode 22 of Alchemy for Authors - Whatever it Takes: Traditionally Publishing Non-Fiction with Kevin Bryant here.

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Visit my website for the full transcript of this episode: https://jobuer.com/alchemy-for-authors/