The Two Types of Buyers, And Why Brand Changes Everything | #1288

Most sales friction comes from treating every buyer like they’re starting from zero. 

In this episode, Brandon introduces a simple but powerful framework: low-information buyers who buy quickly, and high-information buyers who need extensive context, reassurance, and clarity before committing.

You’ll learn how long-term brand exposure reduces buying friction before a deal ever enters the pipeline, why familiarity consistently outperforms persuasion, and how repeated exposure to clear thinking shifts buyers from analysis to recognition. 

Brandon explains why brand compresses time, shortens sales cycles, and transforms “convince me” conversations into “how do we start?” conversations.

If you want buyers who trust faster, decide sooner, and buy with confidence... this episode explains where that leverage really comes from.