Studying Campaign Tactics with Don Green of Columbia University
Jan 22, 2024
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Don Green, Professor of Political Science at Yale and Columbia University, discusses his career as a professor and the efficacy of campaign tactics. They also talk about their shared interest in woodworking, their job market success, the durability of experiment findings, the differences in political attitudes among students from different institutions, the evolution of rational choice theory in political science, and using narratives to study attitude change in different countries.
Canvassing is a highly effective tactic in increasing voter turnout.
Experimental findings have greatly influenced tactical campaign tactics.
Media narratives have the power to change specific attitudes but require more intensive communication for long-term changes.
Deep dives
The Importance of Canvassing in Political Campaigns
Canvassing, particularly door-to-door canvassing, has been found to be a highly effective tactic in increasing voter turnout. Research studies, such as the New Haven Experiment conducted by Don Green and Alan Gerber, have shown that direct contact with voters through canvassing has a significant impact on mobilization efforts. This has led to a surge in interest and investment in ground-oriented strategies and a recognition of the value of interpersonal contact in political campaigns.
The Evolution of Political Science Experimentation
The use of experiments in political science has significantly evolved over time. Starting with a small number of experiments, the field has grown to include hundreds of studies on various topics like voter mobilization, messaging, and opinion change. This growth has led to the establishment of organizations and the publication of textbooks dedicated to experimental research methods. While some experimental findings may change due to shifts in technologies and contexts, certain principles, like the value of interpersonal contact, remain durable.
Challenges in Applying Experimental Findings to Strategic Campaigning
While experimental findings have provided valuable insights into tactical campaign tactics, such as canvassing, challenges arise when it comes to strategic campaigning, like positioning a message or candidate. Strategic decisions often involve factors beyond the scope of controlled experiments, such as the response of opponents and the political climate. However, experiments can still be useful in evaluating the effectiveness of various research methodologies and understanding the limits of formal modeling in political science.
The Impact of Media Narratives in Attitude Change
Don Green's current research focuses on the influence of media narratives in attitude change, particularly through education entertainment methods. By leveraging TV shows, movies, or radio soap operas, these narratives aim to address deeply ingrained cultural attitudes on topics like gender equality, environmental conservation, and more. The results show that media messages can have a significant impact on specific attitudes, although long-term changes usually require a more intensive form of communication or elite opinion leadership.
The Future of Political Science Experimentation
The future of political science experimentation lies in expanding the scope of research beyond tactical campaign strategies. This includes examining broader questions on the effectiveness of mass media campaigns, the role of elite opinion leadership, and the endurance of attitude change. While rigorous experimentation continues to be crucial for understanding cause and effect, the field is also grappling with the challenge of reconciling multiple models and methodologies to arrive at more reliable and universally applicable findings.
Don Green joins The Great Battlefield podcast to talk about his career as a Professor of Political Science at Yale and Columbia University and using experiments to measure the efficacy of campaign tactics.
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