Alex Solomon & Kolton Andrus: Break it to the Limit

In this episode, we cover:

• 00:00:00 - Intro
• 00:01:56 - How Alex and Kolton know each other and the beginnings of their companies 
• 00:10:10 - The change of mindset from Amazon to the smaller scale
• 00:17:34 - Alex and Kolton’s advice for companies that “can’t be a Netflix or Amazon”
• 00:22:57 - PagerDuty, Gremlin and Crossovers/Outro

Transcript

Kolton: I was speaking about what I built at Netflix at a conference and I ran into some VCs in the lobby, and we got into a bit of a debate. They were like, “Hey, have you thought about building a company around this?” And I was like, “I have, but I don’t want your money. I’m going to bootstrap it. We’re going to figure it out on our own.” And the debate went back and forth a little bit and ultimately it ended with, “Oh, you have five kids and you live in California? Maybe you should take some money.”

Julie: Welcome to the Break Things on Purpose podcast, a show about chaos, culture, building and breaking things with intention. I’m Julie Gunderson and in this episode, we have Alex Solomon, co-founder of PagerDuty, and Kolton Andrus, co-founder of Gremlin, chatting about everything from founding companies to how to change culture in organizations.

Julie: Hey everybody. Today we’re going to talk about building awesome things with two amazing company co-founders. I’m really excited to be here with Mandy Walls on this crossover episode for Break Things on Purpose and Page it to the Limit. I am Julie Gunderson, Senior Reliability Advocate here over at Gremlin. Mandy?

Mandy: Yeah, I’m Mandy Walls, DevOps Advocate at PagerDuty.

Julie: Excellent. And today we’re going to be talking about everything from reliability, incident management, to building a better internet. Really excited to talk about that. We’re joined by Kolton Andrus, co-founder of Gremlin, and Alex Solomon, co-founder of PagerDuty. So, to get us started, Kolton and Alex, you two have known each other for a little while. Can you kick us off with maybe how you know each other?

Alex: Sure. And thanks for having us on the podcast. So, I think if I remember correctly, I’ve known you, Kolton, since your days in Netflix while PagerDuty was a young startup, maybe less than 20 people. Is that right?

Kolton: Just to touch before I joined Netflix. It was actually that Velocity Conference, we hung out of that suite at, I think that was 2013.

Alex: Yeah, sounds right. That sounds right. And yeah, it’s been how many years? Eight, nine years since? Yeah.

Kolton: Yeah. Alex is being humble. He’s let me bother him for advice a few times along the journey. And we talked about what it was like to start companies. You know, he was in the startup world; I was still in the corporate world when we met back at that suite.

I was debating starting Gremlin at that time, and actually, I went to Netflix and did a couple more years because I didn’t feel I was quite ready. But again, it’s been great that Alex has been willing to give some of his time and help a fellow startup founder with some advice and help along the journey. And so I’ve been fortunate to be able to call on him a few times over the years.

Alex: Yeah, yeah. For sure, for sure. I’m always happy to help.

Julie: That’s great that you have your circle of friends that can help you. And also, you know, Kolton, it sounds like you did your tour of duty at Netflix; Alex, you did a tour duty at Amazon; you, too, Kolton. What are some of the things that you learned?

Alex: Yeah, good question. For me, when I joined Amazon, it was a stint of almost three years from ’05 to ’08, and I would say I learned a ton. Amazon, it was my first job out of school, and Amazon was truly one of the pioneers of DevOps. They had moved to an environment where their architecture was oriented around services, service-oriented architecture, and they were one of the pioneers of doing that, and moving from a monolith, breaking up a monolith into services. And with that, they also changed the way teams organized, generally oriented around full service-ownership, which is, as an engineer, you own one or more services—your team, rather—owns one or more services, and you’re not just writing code, but you’re also testing yourself. There’s no, like, QA team to throw it to. You are doing deploys to production, and when something breaks, you’re also in charge of maintaining the services in production.

And yeah, if something breaks back then we used pagers and the pager would go off, you’d get paged, then you’d have to get on it quickly and fix the problem. If you didn’t, it would escalate to your boss. So, I learned that was kind of the new way of working. I guess, in my inexperience, I took it for granted a little bit, in retrospect. It made me a better engineer because it evolved me into a better systems thinker. I wasn’t just thinking about code and how to build a feature, but I was also thinking about, like, how does that system need to work and perform and scale in production, and how does it deal with failures in production?

And it also—my time at Amazon served as inspiration for PagerDuty because in starting a startup, the way we thought about the idea of PagerDuty was by thinking back from our time at Amazon—myself and my other two co-founders, Andrew and Baskar—and we thought about what are useful tools or internal tools that existed at Amazon that we wished existed in the broader world? And we thought about, you know, an internal tool that Amazon developed, which was called the ‘Pager Duty Tool’ because it organized the on-call scheduling and paging and it was attached to the incident—to the ticketing system. So, if there’s was a SEV 1 or SEV 2 ticket, it would actually page either one team—or lots of teams if it was a major incident that impacted revenue and customers and all that good stuff. So yeah, that’s where we got the inspiration for PagerDuty by carrying the pager and seeing that tool exist within Amazon and realizing, hey, Amazon built this, Google has their own version, Facebook has their own version. It seems like there’s a need here. That’s kind of where that initial germ of an idea came from.

Kolton: So, much overlap. So, much similarity. I came, you know, a couple of years behind you. I was at Amazon 2009 to 2013. And I’d had the opportunity to work for a couple of startups out of college and while I was finishing my education, I’d tasted startup world a little bit.

My funny story I tell there is I turned down my first offer from Amazon to go work for a small startup that I thought was going to be a better deal. Turns out, I was bad at math, and a couple of years later, I went back to Amazon and said, “Hey, would you still like me?” And I ended up on the availability team, and so very much in the heart of what Alex is describing. It was a ‘you build it, you own it, you operate it’ environment. Teams were on call, they got paged, and the rationale was, if you felt the pain of that, then you were going to be motivated to go fix it and ensure that you weren’t feeling that pain.

And so really, again, and I agree, somewhat taken for granted that we really learned best-in-class DevOps and system thinking and distributed system principles, by just virtue of being immersed into it and having to solve the problems that we had to solve at Amazon. We also share a similar story in that there was a tool for paging within Amazon that served as a bit of an inspiration for PagerDuty. Similarly, we built a tool—...