Interview with Lindsey Bancroft - A New Experience: Learning About Experiential Marketing - Episode #33

“What you thought was cutting-edge yesterday is already outdated or been done 20 times over by the next day…I find that to be the biggest challenge and the most rewarding part of this job.”

Vowing to create the ultimate consumer experience out of anything she touches, Lindsey Bancroft has spent more than a decade producing activations for top brands including Jeep, ViacomCBS, PepsiCo Foodservice, and Hulu. Leaning on her background in touring logistics, large-scale event production, and sponsorship management Lindsey loves the challenge of turning wild ideas into incredible Experiential programs. She is also a founding Partner and VP of Client Services at Be The Machine.

In this episode we talked about the similarities and differences between digital and experiential marketing, the distinct challenges experiential marketers face in 2021, is Out-of-Home (OOH) advertising dead, and much more. If you’re interested in learning more about marketing in general, not just digital marketing, this episode is for you!

If you’d like to say hi to Lindsey, you can find her on Linkedin here.