On the first episode in the Modern-day Marketer Miniseries, Jonathan and Brett discuss sobering up from “attribution intoxication.” Rather than generating as many leads as possible by any means necessity, the modern-day marketer measures success with their North Star metric. Jonathan is more metric and numbers-driven and Brett is driven by creativity, but they both agree on quality over quantity when it comes to producing valuable content.

0:00 Intro
1:26 Episode begins
4:50 Attribution intoxication
7:30 Cookie cutter metrics
11:30 Attribution and content syndication
13:08 Direct competition
15:55 Relevancy vs volume
18:25 Intent behind content
23:44 North Star metric
27:08 Outro

Join The Juice

Modern Day Marketers #1: Sobering up from attribution intoxication