Ep 14 – Marcelo Miranda, CEO, Consolis Tecnyconta

Feb 14, 2023

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ANECDOTE

Volunteering As The Company Spokesperson

Marcelo volunteered to write articles and be the public face when colleagues avoided the press.
He built media relationships from scratch and used visibility to boost his career.

ADVICE

Use Boards To Validate Reputation

Join industry associations and boards to validate your reputation and meet influential peers.
Use those roles to create content, speak at events, and increase credibility with customers and partners.

ANECDOTE

Magazine Cover Boosted His Transition

Marcelo was surprised to be named a 'CEO of the future' and put on a major magazine cover.
That recognition validated his shift from finance to general management and boosted his profile.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books:
JeffreyPfeffer.com

EPISODE 14 – Marcelo Miranda, CEO, Consolis Tecnyconta

Marcelo Miranda is CEO of Consolis Tecnyconta, a leading provider of precast concrete solutions in Spain. He shares how he implements the rules of power to build brand and relationships and harnesses power for overall good by using technology to create more sustainable, affordable, and humanized construction for the people. Also, understand how he built an amazing reputation and image by delivering results and being open to working with people in the media.

During our conversation, you’ll learn:

The benefits of building relationships with human resource associations in Brazil
How he built his visibility within the executive marketplace in Brazil and then Spain
How creating a positive image aids advancement and positive results
Why he was willing to be the face of his organization
The type of person everyone likes to work with and how to work with challenging personalities
The story and results behind being on the cover of a major Brazilian business magazine
The value of having an effective public relations strategy
Why he pursued an international career
The lessons used from Dr. Pfeffer’s class and books used in building his career
The most important lesson for him regarding power
Working with technology to develop a more sustainable construction sector
Why, if you want to start something that will make a difference, somehow you have to break the rules
How perception becomes a reality and the importance of storytelling
The importance of staying authentic

GUEST BIO

Marcelo Miranda is a Senior General Manager with skills in structuring complex businesses, investments, turnarounds, start-ups, and M&A. Evaluation and development of new businesses and products. Strong skills in innovation and sustainability management. Recognized for people leadership and development of high-performance teams. Strong international exposure.

Member of the Board of Start-ups and Associations.
Honored by Forbes Magazine in Brazil´s list of 10 top CEOs under 40, 2016.
Elected by Korn Ferry, Você SA, and FIA as “one of the CEO’s of the Future” in 2007.
Honored by EY as one of the 3 Sustainable Executives of 2015, Entrepreneur of the Year Prize.
Elected by Encontro Magazine as the Executive of the Year 2015.

www.linkedin.com/in/marcelom-miranda

Produced by The MunnAvenuePress.com