Secretly Incredibly Fascinating
WD-40
Aug 28, 2023
The hosts discuss the various uses of WD-40 and compare it to duct tape. They explore the popularity and growth of WD-40, its global presence, and the origin and naming of WD-40. They also discuss the marketing success and brand power of WD-40. The mystery surrounding the closely guarded secret recipe of WD-40 is explored, along with its true purpose.
57:42
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Quick takeaways
- WD-40 was originally created to prevent rust on Cold War era ICBMs, but it quickly became a popular home improvement tool.
- WD-40's success can be attributed to its unique marketing, catchy name, versatility, and cult-like following.
Deep dives
WD-40: The Secretly Incredible Spray
WD-40, known for its usefulness and sprayfulness, has a fascinating history. Originally invented to prevent rust on Cold War era ICBMs, WD-40 quickly became a popular home improvement tool. With its unique marketing and catchy name, the product gained widespread popularity, and by the early 1980s, around 80% of US households owned a can of WD-40. The exact recipe of WD-40 is a closely guarded secret, making it a trade secret rather than a patented product. While WD-40 should not be ingested or inhaled, it has found some interesting uses in the advertising and food styling industries. Its success and enduring popularity can be attributed to its versatility and the cult-like following it has garnered over the years.
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