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Newsletters and podcasts have a lot in common. As well as being low-cost, they can be intimate and personal; perfect for building lasting relationships with readers and listeners.
Neither format is new, but as it becomes increasingly more challenging to reach and engage people online, publishers are seeing the opportunities they offer for more sustainable audience-building. That's one of the reasons we put on a dual-stream Podcast and Newsletter Summit aimed at publishers in London last month.
This special episode in collaboration with journalism.co.uk brings out some of the key lessons and learnings from the Publisher Podcast and Newsletter Summits. There are clips from some of the stage sessions, as well as exclusive interviews with Jon Young, Publisher at Reby Media, Sarah Ebner, Head of Newsletters at the Financial Times, and Rosalind Erskin, host of The Scotsman’s Scran podcast.
Missed the Publisher Podcast and Newsletter Summits? You can access the session videos of each Summit on-demand here.
Thanks to Jacob Granger at Journalism.co.uk for joining us at the Publisher Podcast & Newsletter Summits and putting together this episode with us. Check out the Journalism.co.uk podcast on Apple Podcasts, Soundcloud and Spotify.