Making It with Jon Davids 204 - Codie Sanchez: "The Richest Guy On Your Street Probably Makes Money Doing This"
Aug 5, 2025
Codie Sanchez, an investor and best-selling author known for her advocacy of 'boring businesses,' shares her journey from corporate finance to social media stardom. She discusses the harsh realities of entrepreneurship, including overcoming setbacks and the importance of aligning passion with business viability. Codie emphasizes the power of storytelling in building wealth and highlights lucrative investment opportunities in senior services and rehab. With a focus on authenticity and engagement, she challenges traditional views on business success and education.
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Failed Fashion Startup Experience
- Codie Sanchez shared a failed startup called Threads Refined, a fashion styling marketplace she didn’t enjoy running.
- It had decent revenue but almost zero profit and was emotionally taxing due to working with fashion influencers.
Media Growth by Authentic Story
- Codie Sanchez built her media presence through consistent writing and sharing about business buying during COVID.
- Her laundromat story unexpectedly resonated, showing humble beginnings can attract big attention online.
Consistency Builds Skill Mastery
- Consistency in practice compounds skill improvement over time, turning beginners into experts.
- Expect to be bad at first and persist to develop excellence.