Teaching financial literacy after the NFL, and embracing TikTok for marketing :: with Jed Collins

In this episode of Ventures, my guest (Jed Collins: https://www.tiktok.com/@fullbackoffinance) and I discuss the basics of financial literacy and Jed’s journey into the NFL and entrepreneurial venture thereafter. Of particular interest is not only Jed’s story and important content he is teaching young people, but also how he has been using TikTok as a marketing engine to grow his business. 

Visit https://satchel.works/@wclittle/ventures-episode-26 for detailed notes and links to resources (videos, articles, etc…) mentioned. 

You can watch this episode via video here. 

In this episode we cover the following:  

2:50 - Jed intro and background; his journey into the NFL and into now teaching financial literacy.

9:02 - Jed was a receiving tight end at Washington State University. He had 53 catches his senior year (which is amazing). Question: What’s the story from there to getting into the NFL?

16:14 - What is Jed up to these days? 

21:29 - What is the basic motivation, structure, and content of Jed’s book: https://www.amazon.com/Your-Money-Vehicle-Driving-Financial-ebook/dp/B08596991L 

27:18 - This curriculum needs to be in every school across America. How are things going with Jed’s entrepreneurial journey? 

32:16 - Regarding founders with their day job, what financial lens should they be thinking about regarding when to leave their day job. 

35:30 - Word of caution to hold on to the day job as long as you can.

37:20 - Once you fully understand that you have something - and it’s validated - then it’s best to build the day job.

38:00 - “When is my idea validated?”

38:35 - In what ways has Jed approached marketing his book and course?

40:00 - TikTok marketing; how to find an audience there. 

43:33 - What is the difference in the audience and mechanisms on TikTok? 

45:40 - What is Jed’s big picture vision? What is his hope for humanity? 1m people to U.S.E (Understand, Strategic, and be Efficient) money and open a ROTH account.

49:22 - How can people find Jed online? https://yourmoneyvehicle.com and FullbackofFinance on the socials. https://twitter.com/fullbackfinance // https://www.tiktok.com/@fullbackoffinance