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Financial Advisor Success

Ep 360: Growing To 100+ Clients With $100M+ AUM With Intentionality To Leave Time For Family With Suzanne Powell

Nov 21, 2023
Suzanne Powell, Senior Financial Advisor, discusses her strategy of concentrating meetings into two 3-month periods each year to leave time for family. She efficiently manages SmartAsset leads with automation, amassing nearly $70M in new assets. Suzanne shares her approach to client meetings, preparation, and using technology to save time. She emphasizes the value of local presence and personal touch, and offers advice for younger advisors and defining success.
01:29:47

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Suzanne Powell has developed a unique approach to client meetings, clustering them in two 3-month periods each year to leave more time for her family.
  • Suzanne leverages technology to streamline and enhance her client meetings, utilizing a retractable TV monitor and digitizing financial plans in real-time.

Deep dives

Suzanne Powell's Intentional Approach to Client Meetings

Suzanne Powell, a senior financial advisor at Meridian Wealth Management, has developed a unique approach to client meetings that allows her to work intensively for six months of the year and spend the remaining six months with her family. She clusters client and prospect meetings in the fall and spring, leveraging her time efficiently. Suzanne has also automated her responses to smart asset leads, allowing her to convert a high percentage of leads into clients without needing to be immediately available. Through targeted lead generation and customized meeting schedules, Suzanne has grown her practice to oversee approximately $110 million in assets for nearly 150 client households.

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