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The Colin and Samir Show
YouTube's AI updates, our favorite videos of 2023, and what to do if your audience is disappearing
Nov 16, 2023
39:48
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YouTube's AI updates, combatting AI-generated content, impact of AI-generated music on artists, finding a job as a creator, humbling experience at a spin studio fitness class
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Quick takeaways
- YouTube's AI updates emphasize the responsibility of creators to label realistic AI-generated content in their videos, highlighting the need for guidelines and rules around AI use.
- Creators should continuously assess audience needs, platform requirements, and their own creative preferences, while building depth with their audience and diversifying income to navigate fluctuations in engagement.
Deep dives
YouTube's AI announcements and their impact on creators
YouTube recently made two AI announcements. The first is that creators are now required to label realistic AI-generated content if it appears in their videos. This places the responsibility on creators to disclose if their content is AI-generated. The second announcement is DreamTrack, an experiment in YouTube Shorts that allows creators to generate music using AI and the voices of popular artists like Charlie Puth and Demi Lovato. Creators will be able to make custom songs in shorts and monetize them. These announcements highlight the increasing role of AI in content creation and the need for platforms to establish guidelines and rules around its use.
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