188. Aligning Sales, Marketing, and Customer Success Under a CRO w/ Sterling Snow

If customer experience is important to your company, you won’t achieve it without alignment between sales & marketing. Any interaction your customers have with your business can make or break that relationship.  
In this episode, I interview Sterling Snow , Chief Revenue Officer at Divvy | Inc. , about customer experience, how he’s been able to achieve alignment with his company, and tips for the listeners looking to do the same.  
Sterling talked with me about:
- The rise of customer experience and who’s responsible for it
- Divvy’s ideal customer & the problems it solves
- Segmenting resources to customers of differing size & advice to listeners
- The feedback loop: bringing sales & marketing together
- The internal communication needed to create alignment
- Pros & cons the listeners should be aware of around company alignment 
Check out these resources we mentioned during the podcast:
- Sterling Snow on LinkedIn 
- Sterling Snow on Twitter 
- Divvy 
- Woody Klemetson on LinkedIn 
- Calendly 
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