The best sales people aren’t on your sales team. In fact, the best sales people don’t even work at your company.
Hint: They pay you.
Customers are, time and again, the best sales resources your company has access to. Nothing will sell your product more (and faster) than a referral from someone who already uses it.
Melinda Marks joined us on the B2B Revenue Acceleration podcast to tell us all about building a customer referral program.
Melinda is the VP of Marketing at Armorblox, the first cybersecurity company to utilize NLU to stop cyber attacks. Melinda has an extensive background in marketing at Styra, StackRox, VMware, and others.
