Hosts Kwame and Scott discuss the evolution of social media content creation, the global impact of social media on creativity, navigating public scrutiny after reality TV, and handling feedback in the creator's journey.
30:21
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Quick takeaways
Social media enables diverse individuals to showcase talents and build global audience.
Creators foster meaningful relationships with followers on social media for genuine interactions.
Deep dives
Evolution of Social Media Influencers
The podcast delves into the evolution of social media influencers and the influencer economy. It discusses how individuals like King Bach transitioned from platforms like Vine to amassing millions of followers on platforms like YouTube and TikTok. The episode highlights the democratization of content creation, where individuals from diverse backgrounds can use social media as a platform to showcase their talents and reach a global audience.
Impact of Social Media on Audience Engagement
It explores the power of social media in connecting creators with their audience and fostering meaningful relationships. The conversation touches on how creators like Jordan, a food influencer, started small but rapidly grew his following through engaging content, eventually collaborating with well-known personalities like Kevin Hart. The episode emphasizes the intimate connection between creators and their followers, showcasing how social media allows for genuine interactions and support.
Challenges and Triumphs of Being a Public Figure
The podcast delves into the challenges and triumphs of being a public figure in the age of social media. It addresses issues such as dealing with criticism and negative feedback online, the impact of reality TV exposure on personal life, and the constant need for creators to navigate feedback while staying authentic to themselves. The episode emphasizes the importance of consistency, resilience, and authenticity in facing the pressures of public scrutiny and maintaining relevance in the creator world.
Welcome to the first episode of Beyond Influence! To kick things off, hosts Kwame Appiah and Scott Sutton chat about all things social and influencer marketing. Kwame tells all about his journey from sales to reality TV to content creator — and now, podcast host! Scott and Kwame discuss how they met and why they’re excited to co-host a podcast together. Plus, get an inside scoop on what’s in store for future episodes!
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