The King Show EP 19 | Turn Data into Dollars with PRYCD Max Edson & Ryan Doucet
In this episode, Travis King sits down with Prycd Co-Founders Max Edson and Ryan Doucet to discuss how they turned an internal land-pricing tool into one of the most powerful platforms for land investors. They share how their backgrounds in data and automation helped them build software that lets users pull, scrub, and price vacant-land lists automatically for off-market marketing. The conversation dives into their evolution from Air Force teammates to tech entrepreneurs, lessons learned in scaling a data-driven product, and how features like comp reports and road-access filters streamline due diligence for modern land investors.
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Chapters
00:00 Introduction to Data and Real Estate Investment
05:51 The Journey of Max and Ryan: From Sports to Entrepreneurship
12:00 The Birth of Price: Identifying Market Needs
18:03 Automating Land Investment Processes
23:56 Building a Data-Driven Approach to Land Flipping
24:53 Transitioning from Internal Tool to Public Product
26:53 The Role of Partnerships in Product Launch
28:16 Enhancing User Experience: The Value of Scrubbing and Research
30:35 Crowdsourcing Features: Building for the User
32:17 Balancing User Needs with Product Complexity
34:45 Innovative Pricing Models: Adapting to Market Needs
36:56 Geo Pricing: Understanding Local Market Variations
38:55 Comprehensive Comp Reports: Tools for Due Diligence
42:56 Advanced Features: Road Access and Data Quality
Keywords
land flipping, land investing, house flipping, real estate, data, real estate, land investment, entrepreneurship, automation, market analysis, Price, AI, analytics, investment strategies, user feedback, product launch, partnerships, user experience, crowdsourcing, pricing models, geo pricing, comp reports, due diligence, data quality, land investing, travis king land, travis king land flipping, remote flipping